I’ve started to develop a web site/application. I’m referring to it as an application, since the site it will live on is pretty much only the display layer of a database application. Therefore, in my mind, it’s a web application and not a web site. This is sort of a different thing for me this time around for the following reasons:

• This is a game-like entertainment thing which is targeted at “the general public”
• I am specifically using search-bait topics in the content of the application such as celebrity names, popular movies, cultural references and other things that “the masses” look for on the Web
• Hopefully this will have a social component with certain community features. I use “social” in the “Web 2.0″ sense, and not the altruistic service-towards-society sense.
• I’d like to do as much of this as possible myself, but it is WAY past my abilities in terms of coding - on both the display and the backend.

This started out as an idea for a book, but was recently resurrected as a web application during a flight to Maui last week. After discussing the basic structure and goals with my wife, we brainstormed a bit and both agreed that this book idea would work well as as web “thing”. So now, I am in the process of figuring out how to get it built, launched and marketed, all the while revealing as little as possible about the idea and spending as little money as possible doing it.

I am a producer/project manager in my real life, so you’d think I’d be able to get a project brief written and put a team together to get this done the right way. That’s the process I’m working on now. I’m also debating how much money I’m willing to invest for things such as the proper coding of the PHP/MySQL bits.  That’s actually the easy part - it’s just decisions. So far, the hard part of all this is taking a step back and making sure that I don’t get do excited about the idea that I try to cobble something together too quickly, or put something out there on the Web that is not bomb-proof and polished. It’s far too easy these days, to be honest, to create sites and applications and loose them on the world. The discipline to fully prepare and make sure something is ready for prime time is going to be a continual struggle.

The good news is - almost all of the URLs I had brainstormed for this site are available. Even my first choice MAY become available in November, since it’s currently sitting dead, I’m hoping to snarf it when it comes up for renewal - it’s such a common phrase that I’m totally surprised it isn’t some really active URL, but no.

I’m going to blog about this process, but I’m not including any details about the specific app or the URLs or whatever until things are nailed down. I’ll be tracking the general process of getting something built though. Let’s see how it goes.